Sun’s out, hot’s out! Sizzling time to enjoy the sun and do some shopping. What’re the hot things on your radar? We’re eyeing some self-care with this Gucci X Oura ring, a nice blend of a fashion statement and self-awareness ;)
This week we have TikTok’s growing marketing prowess and Affirm’s fight has a new ally.
Don’t forget that nominations are open for our Expert Circle! We’re on our Third Cohort!
Analytics, Digital, Design In Action
TikTok The Brand Manager
TikTok is extending its Marketing Partner Program, adding new partners such as Sprout Social, Hootsuite, Sprinklr, Emplifi, Dash Hudson, Khoros, Brandwatch and Later . The expansion will allow marketers to manage their TikTok accounts without leaving their 3P content marketing platforms.
This builds on the MPP’s initial launch last November 2020. Marketers can manage and optimize their content campaigns directly through partner platforms. Marketers can now schedule and publish content on TikTok, while also managing cross-platform content. Brands can now track profile and video metrics in real time and compare performance to other platforms. Ultimately, this helps brands optimize their strategies by better understanding their audience.
Meanwhile, Google announced it would roll-out ads in YouTube Shorts around the world. Google wants advertisers to connect their product feed to their campaigns and make their video ads on YouTube Shorts more shoppable. Shoppable video ads are already available in TikTok.
Affirm’s New Ally
Buy now, pay later (BNPL) platform Affirm is partnering with Stripe to drive growth, making Affirm’s Adaptive Checkout available to Stripe users in the U.S. Through the venture, Stripe merchants will be able to use Affirm’s adaptive checkout service, which allows customers to split purchases of up to $30,000 into installments, with a maximum credit limit of $17,500.
Affirm has also recently announced partnerships with Fiserv, Shopify, WooCommerce and Verifone. In contrast, Klarna had to cut its valuation and lay off staff.
We’re also recruiting for our ABD Team!
Check out the following positions that we are actively hiring.
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